Conference Chair
M. Saleh Uddin, PhD (

Host School Organizing Committee
Ameen Farooq, PhD,
Kennesaw State University
Arash Soleimani, PhD., Kennesaw State University
Arief Setiawan, PhD., Kennesaw State University
Bronne Dytoc, Kennesaw State University
Chris Welty, AIA, Kennesaw State University
Kathryn Bedette, AIA, Kennesaw State University
Michael Carroll, Kennesaw State University
Pegah Zamani, PhD., Kennesaw State University
Saleh Uddin, PhD., Kennesaw State University
Zamila Karimi, Kennesaw State University
Dorianne Gutierrez, Office Support, Arch Dept

Paper Review Committee (by country)
Laurent Lescop, PhD, 
E d’Architec Nantes, France
Barbara E A Piga, PhD, Politecnico di Milano, Italy
Daniele Villa, PhD, Politecnico di Milano, Italy
Eugenio Morello, PhD, Politecnico di Milano,Italy
JiYoung Cho, PhD, Kyunghee University, Korea
Jack Breen , PhD, TU Delft, The Netherlands
Anetta Kep-Walczak, PhD, Lodz U of Tech, Poland
Gökçen F. Yücel, PhD, Istanbul Aydin U, Turkey
Murat Şahin, PhD, Özyeğin Univ, İstanbul,Turkey
Brian Dougan, American Univ of Sharzah, UAE
Danilo Di Mascio, PhD, Uni of Huddersfield, UK
Ameen Farooq, PhD, Kennesaw State Univ, USA
Arash Soleimani, PhD, Kennesaw State Univ, USA
Arief Setiawan, PhD, Kennesaw State Univ, USA
Bronne Dytoc, Kennesaw State University, USA
Chris Welty, AIA, Kennesaw State University, USA
Eric Todd Inglert, AIA, University of Cincinnati, USA
Henry Sorenson, Montana State University, USA
Joern Langhorst, Univ of Colorado Denver, USA
Kathryn Bedette, AIA, Kennesaw State Univ, USA
Lora Kim, RA, Wentworth Institute of Tech, USA
Michael Carroll, Kennesaw State University, USA
Michael K Chisamore, The Univ of Memphis, USA
Michel Mounayar, Ball State University, USA
Moh’d Bilbeisi, Oklahoma State University, USA
Pegah Zamani, PhD, Kennesaw State Univ, USA
Rebecca O'Neal Daag, Auburn University, USA
Saleh Uddin, PhD, Kennesaw State Univ, USA
Salim Elwazani, PhD, AIA, Bowling Green S U, USA So-Yeon Yoon, PhD, Cornell University, USA
Simon Bussiere, University of Hawaii, USA
Steven Juroszek, Montana State University, USA
Tom Lesko, Wentworth University, USA
Zamila Karimi, Kennesaw State Univ, USA
Zuzanna Karczewska, Montana State Univ, USA

Workshop Presenters
01. Francis DK Ching: Freehand Drwing with Ching
02. Edward T. White: Site Analysis with White
03. Lynn Craig: Urban Sketching with Craig
04. Peili Wang: Rapid Watercolor with Wang
05. Architectural Photography: The Pixel is the New Brick with Haffner and Martin-Malikian


Download PDF Document

DCA (Design Communication Association) CONFERENCE 2020. Atlanta, Georgia. October 21-24, 2020
Host School: Department of Architecture, Kennesaw State University, Marietta, Atlanta, Georgia

The Design Communication Association (DCA) along with the Department of Architecture at Kennesaw State University will host the 2020 International Design Communication Association Conference in Atlanta, Georgia, USA from October 21st to the - 24th, 2020

The theme of the 2020 conference isDCA 20/20: Perception to Execution”. This theme reflects our vision to design and its interpretation as we move forward with extended options of tools and techniques from perception to execution. In general 20/20 vision is a term used to express normal visual acuity measured at a distance of 20 feet. It is a measure of the spatial resolution of the visual processing system. 20/20 vision represents the sharpness or clarity of vision at a distance. Our overall visual ability is dependent on peripheral awareness or side vision, eye coordination, depth perception, focusing ability and color vision. The notion of envisioning the act of design and its process can be conceptually parallel to this phenomenon of 20/20 vision.

The DCA 2020 conference theme looks at how we envision various phases of design from perception to execution. Along this line of thought the conference promotes papers and presentations that demonstrate current trends and future directions both in education and professional fields of design and allied disciplines. The theme reflects the recent emergence and inclusion of various digital, virtual, and manual tangents that influence the way we envision design as well as conceptual shifts focus affecting perception and execution.

Papers and presentations that include but are not limited to approaches and applications of current trends of design and its interrelationships with allied disciplines are invited to foster and contribute to the discussion of the conference theme. These allied disciplines include architecture, digital media, environment, interior, landscape, media arts, urbanism, housing, etc. All submissions are expected to be original and have not been published previously at other scholarly venues. Specific topics may address following subjects.

- Design 20|20: Changing Dynamics and Challenges
- Myopic Vision: Conceptual Blindness
- Design Education: Perception and Execution
- Design Education: Analog, Digital, and Mix Reality
- Drawing: Analog, Digital, Hybrid, and Smart Environment
- Design Media: Manual, Tactile, and Digital
- Computational Design
- Design Education: Investigation, Interpretation, Analysis, & Representation
- Beginning Design: Strategies in Teaching and Learning
- Design: Urban and Social Context
- Contemporary Design Tools: Use and Abuse
- Parametric and Performative Design: Perception, Visualization, Interpretation, and Fabrication
- Virtual and Actual: Process and Product of Design
- Interactive Environment: Visualization and  Application
- Moving Images: Time based Media in Design and Representation
- Sustainability: Education and Practice
- Heritage: Interior, Architecture, Urban, Natural, and Built-Environment
- Allied Disciplines: Roles and Alliance in Design Process
- Design Issues: International and Global Perspective

Submission Process:

The process is a two stage submission - first with a summarized abstract, and then a full paper. Abstracts are scheduled to be blind reviewed by an international panel of reviewers who will recommend acceptance for full papers and presentations at the DCA 2020 Conference at Keneesaw State University in Georgia, USA. All accepted papers and posters will be published in the conference proceedings (printed book and pdf document) with ISBN number.

Important Dates:
- Submission of Abstracts:
Extended Deadline January 10, 2020 (Friday)
- Notification of Acceptance/Rejection of Abstracts: February 10, 2020 (Monday)
- Full Paper Submission: April 01, 2020 (Wednesday)
- Conference & Presentation: Wednesday, October 21 – Saturday, October 24, 2020

Submission of Abstracts:
Please email a 300 to 600 word abstract in Microsoft Word document with possible image/s (10 point Times Roman,
single spaced, with name, affiliation, and email address) by Friday, January 10, 2020 at these two email addresses: and

For further information please visit the conference web site at or, email 2020 conference chair at

DCA 2020 Conference Events & Activities

Paper Sessions
Paper sessions will be scheduled in parallel sessions based on number of accepted papers and their subject area. A printed proceedings along with a digital pdf file will be available for all registered participants. From the published proceedings of the conference a board of editorial reviewers will select top 10 to 12 papers for inclusion in the journal of design communication “Representation’. The acceptance rate for this journal article is between 9% to 12%.

To be Announced Soon
Please visit conference web site for updated information

Leading authors and educators like Frank Ching, Tim White and others have agreed to offer hands-on  workshops that promise stimulating learning experiences for both students and professionals. They are open and free to conference participants with full registration. Students and practitioners can also participate for a nominal fee of $ 25 per workshop. All workshops will be running concurrently on Wednesday, October 21, 2020 from 1:30 to 4:30. Downloadable links will be provided in the web site at a later date. At this early stage of conference planning we are announcing these four workshops. Two more workshops may be added soon.

01. Freehand Drawing with Francis DK Ching (Author of various books including Architecture: Form-Space-Order)
02. Site Analysis with Edward Tim White (Author of various books including Site Analysis)
03. Urban Sketching with Lynn Craig, FAIA, RIBA (Author of Draw It)
04. Water Color with Peili Wang, Professor, Savannah College of Art & Design
05. Architectural Photography: The Pixel is the New Brick with Professors Matt Haffner and Liz Martin-Malikian, Kebnnesaw State University

Design Drawing Competition, Exhibition, and Award
The Design Communication Association will be holding a Juried Design Communication Exhibition in conjunction with the 2020 DCA biennial conference. Practitioners and educators involved with design visualization and graphics using a variety of media, from quick sketches to elaborate presentations, are encouraged to submit visual work to celebrate design communication and its relationship with design. For further details please contact Professor Chris Welty at

Book Exhibition
The DCA 2020 book exhibition is scheduled to display books by DCA participants and acclaimed authors such as Francis DK Ching, Edward T White and many others. To include your published book/s to be displayed during the conference please contact the conference chair at

Banquet Dinner

Hosted by the Department of Architecture, Kennesaw State University the banquet dinner on the last evening (Friday, October 23, 2020) will close the conference with various awards, announcements and acknowledgements.

Atlanta Architecture Tour / Conference Arranged Tours
Conference Half-Day Tour (included in Registration)
Tours will be available to highlights of the Atlanta area, some are included in the conference registration, and others will be available for an additional fee. The included tour with registration is scheduled on the second day (Thursday, October 22, 2020) after lunch to drive through various important work of architecture and conclude with a reception hosted by a leading architecture office in downtown or mid-town Atlanta.

Day Tour on Saturday (additional cost)
On Saturday (October 24, 2020) a guided extended architecture day-tour will be arranged to visit important highlights in Atlanta, More details will be available (with a map) at a later date. Roughly about $45 per person fee (including lunch) in advance will be applicable to secure the trip. The trip will be arranged and cost will be determined on the basis of number of participants and the size of needed bus/es.